House of Dagmar launches exclusive capsule collection for Zalando

zalando x house of dagmar capsule collection campaign image 7 geu2z9wv 2021 11 01

Swedish family fun fashion house House of Dagmar, winner of the inaugural Zalando sustainability award during Copenhagen Fashion Week, has launched a capsule collection for European e-tailers. .

The exclusive 20-piece House of Dagmar sustainability collection has been developed in partnership with Zalando and highlights the fashion brand’s sustainability efforts and explores material options such as organically sourced materials. certified, recycled and responsibly sourced.

The collection focuses on three key areas of House of Dagmar’s sustainability strategy – reducing carbon emissions, saving water and minimizing waste through material choices. To demonstrate this, Zalando sponsored a report on the fiber impact of Anthesis, based on the Higg Material Sustainability Index (MSI) to provide transparency and learning.

house of dagmar courtesy of zalando mr7u8mut 2021 11 01
Image: courtesy of Zalando

The impact assessment shows that the impact on water and carbon is reduced overall, through House of Dagmar’s selection of more sustainable materials, compared to comparable conventional materials. By the way, the collection has an estimated km of 7,700 kg of CO2, equivalent to driving from Berlin to Madrid 13 times (31,000 liters), and 184,000 liters of water, about 600 seconds.

Sofia Wallenstam, brand director at House of Dagmar, said in a statement: “We hope we can inspire our customers to be bold and establish a new mindset for what it is. they wear and why. A sober mindset, where every purchase is a product made to last. And each item of clothing added is part of a style that can last a lifetime or be passed on to a new wearer.

“Like Zalando, we strive for transparency, so we are extremely proud to have won the award and produced this capsule collection and the Fiber Impact Report – it’s another step towards a more sustainable future.”