London-based Rixo has announced an exclusive six-month partnership with fashion rental service Rotaro.
This partnership will allow customers to rent Rixo party items, including Lolita, Rhae and Florence, through Rotaro’s online platform from November 1. All items will be available in multiple sizes and available to rent for 4, 8 or 12 days from day one from £25.
Commenting on the partnership, Henrietta Rix and Orlagh McCloskey, co-founders of Rixo, said in a statement: “We are truly delighted to be partnering with Rotaro this festive season. We always put our customers first and we heard her request to rent our party supplies, just the right occasion!
“We love the idea of extending the life of the Rixo dresses and having it worn multiple times in a season, with a variety of #humansofrixos. We can’t wait to see all the events people will attend and the experience they will have wearing their Rixo. It was amazing to work so closely with the team at Rotaro to arrange such a beautiful edit – party season is here! ”
The move is part of Rixo’s sustainability initiatives, which include the introduction of a 100% recycled swimwear collection in June and the launch of a new sustainable denim collection in January 2022.
Georgie Hyatt, co-founder of Rotaro, added: “At Rotaro, we exist to help fashion brands reach circular economy customers and extend the life of their garments, while at the same time help our community experiment with fashion more mindfully. We are delighted that Rixo has chosen us as their fashion rental partner as this iconic British brand is the one most loved by our community and marks the beginning of brands. established brands are actively participating in the rental market.