The British Fashion Council (BFC) has announced that social media platform TikTok will be a key partner of the upcoming Fashion Awards, bringing new digital implementations to event production.
The new proposals will see the event’s format change to include awards, performances and cultural moments from the past year. Notable awards to be given include fifteen 2021 Change Leaders, Designer of the Year, BFC Foundation awards, Outstanding Achievement and the Isabella Blow Award for Fashion Innovators.
Along with TikTok, the prizes will be available through global streaming and platform amplification, to expand the event’s connectivity and reach new audiences.
On a dedicated Fashion Awards account, TikTok will be present at the red carpet awards ceremony, before the show, through a live broadcast that uses the platform’s tools and features to reach out to the community. global users.
“We are delighted to welcome TikTok as a key partner of the 2021 Fashion Awards,” said Caroline Rush, chief executive officer of BFC. “Understanding the changing nature of fashion and being at the forefront of technology and innovation has always been at the heart of what the British Fashion Council does.”
She continued: “When the Fashion Awards return on November 29, we look forward to partnering with TikTok to expand the event’s global reach, open it up to new audiences, and celebrate individuals. Outstanding individuals and businesses that have made significant contributions to the global fashion community. ”
TikTok also participated in the most recent edition of London Fashion Week, working with the BFC in its New Gen division, celebrating emerging designers through the galleries and exhibitions presented. digital.
The ceremony will raise funds for the BFC Foundation, developed to support the growth and success of the British fashion industry.