American designer Tommy Hilfiger is collaborating with VF-owned Timberland on a hybrid capsule collection that pays homage to the colourful signature styles of the ‘90s.
The TommyxTimberland capsule is formed of apparel, footwear and accessories and is described as a “creative clash” between the classic American DNA of Tommy Hilfiger and Timberland’s authentic outdoor and work aesthetic.
Drop 1, launching today, October 26, features a 17-piece hybrid capsule that brings back selected hero pieces from the archives that capture the energy of the ‘90s and remixes them with present-day styles to showcase a “new creative vision rooted in authenticity, sustainability and style”.
Tommy Hilfiger said in a statement: “This partnership with Timberland has been such a creative adventure for me and a long time coming. Diving into our archives and reliving that optimistic, ‘anything is possible’ energy of the ‘90s along with Timberland was a great and nostalgic experience. Culture shaped our brands, and in turn we shaped the fashion landscape of the time.”
Christopher Raeburn, global creative director at Timberland, added: “The power of collaboration is bringing the best each brand has to offer, then pushing boundaries to create something radically different, together. The pieces we created in this first drop are instantly recognisable as Timberland and Tommy. It’s like a cultural memory book, seen through a progressive lens.”