Color is key to consumers and SS22 has seen fresh palettes create a new sense of optimism happening in consumers. Soft eco-influence, vibrant gender-flexible nostalgia, and combinations that explode with popular trends while capturing a playful mood.
Trendstop gives FashionUnited readers a first look at the main color inspirations of women’s clothing emerging on the Spring/Summer 2022 catwalks.
Dry Leaf sees classical implications that meet ecological perspectives. A beautiful, natural color line that demonstrates the importance of color gradation. An innovative, emerging but at the same time timeless green, Dry Leaf speaks to the consumer’s desire for longevity and versatility as well as masculine and feminine features. In a combination of seasons and notions of gender, color is an expression of the cultural and mindset shifts taking place in global society.
Boyhood Blues, shades often worn by boys in childhood, offer a more playful interpretation on a classic tone, with a touch of nostalgia underpinning the palette. Adopting traditionally boyish tones for womenswear reflects the move towards gender-neutral dressing. As trends begin to move more slowly and transeasonality increases in importance, vibrant spring-like shades transcend the seasons and work equally well into Fall.
A key colour grouping for SS22, playful Optimism with its heightened sense of colour expression reflects the sense of joy entering the market as consumers gain more positive outlooks for the future. Though hues are vivid there is still a high level of curation, intelligence and thoughtfulness put into colour combinations. Although the palette is fun, it is not frivolous, maintaining the artfulness of the designs.
FashionUnited readers can get free access to Trendstop’s Spring Summer 2021 Key Colour Directions Report. Simply click the banner to receive your free report.