Well that was something. As the first big post-pandemic season, not only are fashion weeks back in a physical format, but we’re sensing new and exciting shifts in clothes and the way they’re shown. We’ve all had plenty of time in lockdown to ponder industry caveats, and while a single season could hardly address everything, there are some very good ideas to drive us forward. While London remained hybrid, the return of most physical shows in Paris, Milan and New York reminded us that there is really no substitute to seeing each other and feeling shows in person. High energy shows stimulated the senses, resulting in statement-making looks to ultimately drive business. Here, we’ll explore the moments and trends that defined the return of physical fashion weeks for Spring 22.
FashionUnited & FASHION SNOOPS (FS) have partnered to explore important shifts that will impact consumers, as we both believe it is essential to inform you of future inspirations, business shifts and design strategies. In this report, written by Melissa Moylan, VP of Womenswear at FS, we examine A Creative Renaissance Emerges at Spring 22 Fashion Weeks.
Luxury brands triumphantly returned to physical catwalks offering much more than a parade of models in new looks. Always the intellectual, Miuccia Prada together with Raf Simons presented their collection for Prada simultaneously in Milan and Shanghai, with each event sharing the other’s livestream on screens. It was a clever way to extend global reach and accessibility through technology – a true indicator of the times we’re living in. And speaking of duality, no one would have guessed the buzzy merging of Fendi and Versace for a ‘design off’ collaboration. A cross-over of iconic looks from the Italian houses made for quite the spectacle and amusing moniker, Fendace.